About Us
Our Mission & Philosophy of Health
In today’s fast-paced world, health is too often overlooked. Long hours of sitting, constant stress, and a lack of regular exercise quietly erode our most valuable asset — well-being. ALFINE was founded with a simple mission: to restore health to daily life and make relaxation a natural way of living.
We believe in a clear philosophy of health:
True wellness does not come from occasional indulgence, but from consistent daily care. True longevity is not a myth, but the natural outcome of science and steady practice.
Passive Exercise: From Luxury to Daily Health Investment
Passive exercise — movement or massage without active effort — has long been recognized by medical science.
• Mayo Clinic studies show that passive exercise improves blood circulation and reduces joint stiffness.
• Research in the Journal of Applied Physiology found that just 30 minutes a day significantly enhances vascular elasticity and lowers cardiovascular risk.
• In senior care communities and athletic training centers, passive massage is widely used to improve sleep, delay aging, and accelerate recovery.
History also offers a remarkable
example: Madame Chiang Kai-shek (Soong Mei-ling), who lived to the age of 106. One of her well-known wellness practices was regular massage, which kept her body supple and her circulation strong. Her story reflects the truth we embrace — longevity is built through consistent care.
In the past, passive exercise was a
privilege reserved for the few, accessible only through private therapists or exclusive clinics. ALFINE changes this. By integrating AI precision and advanced robotics, we transform what was once a luxury into an accessible,effortless, and effective daily health investment.
Massage is More Than Relaxation – It’s Passive Exercise
Beyond luxury and comfort, massage offers measurable health benefits. In exercise science, this concept is recognized as “Passive Exercise”, where body movements are driven by external forces without active muscle contraction. Common examples include Continuous Passive Motion (CPM) machines used in rehabilitation and therapists guiding limb movements in clinical care.
Through external pressure, stretching, and rolling, massage passively mobilizes muscles, fascia, and joints. This means that every session is not just relaxation—it’s a scientifically supported way to keep your body active and healthy.
Alfy: The Spirit of ALFINE
At the heart of our logo is a bird in flight — Alfy.
Alfy symbolizes ease and freedom, just as ALFINE brings relief from fatigue,relaxation of body and mind, and the freedom toenjoy a healthier, more vibrant life.
ALFINE is not just a massage chair.It is a practice of health philosophy,a reinvention of passive exercise,and above all, a guardian of longevity and happiness.
Research & Development
Backed by a world-class R&D team and a powerful production center, ALFINE — empowered by AI — is poised to become the world’s first large-scale producer of intelligent home massage robots.
Manufacturing
Our Atlanta facility currently manufactures the Alfine A66 4D massage chair, covering assembly, inspection, and testing (AIT), as well as manufacturing, maintenance, and operations (MRO). In addition, we integrate core processes such as software development, welding, painting, and selective parts production on site. Looking ahead, more massage chair models will be produced locally, further strengthening our U.S. manufacturing capabilities.
Service and Showrooms
With a 24/7 sales service system, multi-location warehousing across the United States, and a network of over 50 showrooms, ALFINE provides consumers with timely, comprehensive, and convenient product consultation, hands-on experience, delivery, and after-sales service.
Meet Our Management Team
Michael Colwell—-CEO
Michael is a dedicated workaholic, committed to building a tech-driven health products company. Passionate about new technology and product innovation, he aims to deliver affordable, smart massage facilities guided by first principles, making them a household wellness necessity rather than a luxury, for North America families.
Kierston Franklin—-Operations
Kierston, our Operations Specialist, is recognized for her exceptional organizational skills and proactive approach. She ensures seamless coordination across departments, optimizing processes and enhancing efficiency. With a keen eye for detail and a commitment to excellence, Kierston plays a crucial role in maintaining the smooth operation of our company
Mike—Software Engineering
Mike has spent 15 years analyzing software and is renowned for crafting cutting-edge solutions. With meticulous attention to detail and a fervent drive for innovation, he ensures our products remain at the forefront of technology, continually enhancing user experience.
Dashawn Gates—Logistic Manager
Dashawn, our Logistic Manager, ensures efficient supply chain and distribution. With strong organizational skills and meticulous attention to detail, he guarantees timely delivery and effective inventory management. Dashawn’s expertise keeps our operations running smoothly, meeting customer demands effectively.