About Us

ALFINE’s logo, featuring a free and elegant flying bird, symbolizes our commitment to offering customers a source of healthy and relaxing enjoyment. Guided by First Principle thinking, we are dedicated to creating a healthy lifestyle through innovative and intelligent relaxation solutions.

alfine-about us


With the most professional R&D team and the most powerful production center, Alfine, empowered by AI, is set to become the world’s first mass producer of home massage robots.

Its new product, Titanium One, will be proudly presented in July!

Service and Showrooms

With the benefit of our 7×24 sales service system, multi-location warehousing covering the entire United States, and a network of 50+ showrooms, we are able to provide consumers with timely, comprehensive, and convenient information consultation, product experience, goods delivery, and after-sales service.


History of Alfine


Meet Our Management Team

Michael Colwell—-CEO

Michael is a dedicated workaholic, committed to building a tech-driven health products company. Passionate about new technology and product innovation, he aims to deliver affordable, smart massage facilities guided by first principles, making them a household wellness necessity rather than a luxury, for North America families.

Derek Lee Nicholson—-Hardware Engineering

Derek is known for his meticulous attention to detail and innovative approach. With a strong background in electronics and mechanical design, he ensures our massage chairs are built to the highest standards of quality and performance. His expertise and dedication drive the technological excellence of our products.

Kierston Franklin—-Operations

Kierston, our Operations Specialist, is recognized for her exceptional organizational skills and proactive approach. She ensures seamless coordination across departments, optimizing processes and enhancing efficiency. With a keen eye for detail and a commitment to excellence, Kierston plays a crucial role in maintaining the smooth operation of our company.

Ryan Chen—-Software Engineering

Ryan has spent 15 years analyzing software and is renowned for crafting cutting-edge solutions. With meticulous attention to detail and a fervent drive for innovation, he ensures our products remain at the forefront of technology, continually enhancing user experience.

Janie Nievez—- Marketing 

Janie is our Marketing Specialist, known for innovative strategies and creative campaigns in the massage chair industry. With a deep understanding of consumer behavior and market trends, she has developed a series of compelling marketing initiatives that elevate our brand.

Dashawn Gates—-Logistic Manager

Dashawn, our Logistic Manager, ensures efficient supply chain and distribution. With strong organizational skills and meticulous attention to detail, he guarantees timely delivery and effective inventory management. Dashawn’s expertise keeps our operations running smoothly, meeting customer demands effectively.

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